Most outreach campaigns get less than 10% response rates and 5% success rates. (Unless you’re a big name in the industry.)
It is important, though.
Blogger outreach is still the best (or only) way to proactively get backlinks and shares.
But, there are ways to make it suck less.
With these 18 outreach strategies, my average response rate is 45.8% and my success rate is 24.8%.
That’s one share or link for every four emails.
I’m not talking about expert roundups or guest blogging. Most of my outreach strategies are for normal articles.
If you want to get better at optimizing your content and email for outreach, try these strategies.